• Secondary Market Trading

    Once a company has gone through its IPO, investors buy and sell issued shares through intermediaries in the secondary market, which includes the traditional and electronic exchanges, as well as the over-the-counter (OTC) market.

  • Buying Long

    Buying long is the traditional way to buy stock. When you hear your grandpa talk about the stocks he bought 50 years ago, he's talking about buying long. The stock you bought last year and held was also bought long.

  • Selling Short

    While most individuals invest in the market when they believe a stock's price will go up, some sell short because they believe it will go down. To sell short, investors open a margin account, borrow shares from their broker and sell the shares on the market.

The information and content provided in the Scottrade® Knowledge Center is for informational and/or educational purposes only. The information presented or discussed is not, and should not be considered, a recommendation or an offer of, or solicitation of an offer by, Scottrade or its affiliates to buy, sell or hold any security or other financial product or an endorsement or affirmation of any specific investment strategy. You are fully responsible for your investment decisions. Your choice to engage in a particular investment or investment strategy should be based solely on your own research and evaluation of the risks involved, your financial circumstances and your investment objectives. Scottrade, Inc. and its affiliates are not offering or providing, and will not offer or provide, any advice, opinion or recommendation of the suitability, value or profitability of any particular investment or investment strategy.